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crm migration
Zoho CRMAttio CRM

Move your Zoho CRM data into Attio CRM

Your custom fields, your history, your relationships. Not only the fields both apps happen to have in common.

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We run Zoho CRM to Attio CRM migrations. The assessment is free and comes before any commitment.

What moves

Every object, and where it lands in Attio CRM.

Zoho CRM

Accounts
Companies
Contacts
People
Leads
People Attio keeps every person in one place rather than in a lead module of its own
Deals
Deals
Notes
Attio notes, on the record they belong to
Calls and Events
An activities object we create in your workspace one object holding both kinds, so your history costs your plan a single slot
Tasks
Attio tasks
Attachments
Attio's file store, on the record they were attached to
Products
A products object we create in your workspace
Deal stages
Built onto the deal stage list your Attio workspace already has every stage your org names is created before a single deal is written
Custom fields
Created as attributes on the object they belong to
Your Zoho custom modules
An Attio object of their own, one per module
Users
Matched to your Attio workspace members by email and you name who inherits the records of anyone with no match
Lookups between records
Attio's own references between companies, people and deals a deal keeps every contact on it rather than the first one
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What comes across

Comprehensive by default, customizable on request.

Relationships, not just records

The graph survives. Deals stay attached to the right contacts and companies, activities stay on the record they belong to, and the links between them are rebuilt in Attio CRM rather than left behind.

Your custom fields come with you

They are found in Zoho CRM and created in Attio CRM before a single record is written. Not flattened into a notes field.

History, not just the current state

Notes, calls and meetings arrive on the record they belong to, with their owners and timestamps intact.

Owners, pipelines and stages are reconciled

Matched to your Attio CRM users and stages rather than reset to a default.

Nothing is silently rewritten

Where a conversion is genuinely lossy, the original value comes across alongside the converted one, so you can always see what the data was before we touched it.

A field with no home is brought along

If Attio CRM has no native place for something you use, we can create one for it rather than drop it.

What happens to the rest

Where it is not a clean match, here is what happens.

Every one of these says what you get instead, and the detail behind it carries the vendor's own documentation so you can check the claim yourself. You see how each applies to your data in the free assessment, before you commit to anything.

What your plan decides

Calls, events, your catalogue and your custom modules need an Attio Pro workspace

Explain moreHide the detail

Attio lets a workspace add an object of its own only from Pro upwards. Below that a workspace is companies and people plus one or three of Attio's own, and there is nowhere for a call, an event, a product or a Zoho custom module to be created. Your accounts, contacts, deals, notes, tasks and attachments need no object at all and land on any plan.

Verified against attio.com

We tell you which of these your migration needs before you commit to anything.

Comes across, with a difference

An Attio deal has six fields

Explain moreHide the detail

Name, stage, owner, value, and the company and people it links to. That is the object, and Attio designed it that way. So a Zoho deal's closing date, description, type, lead source, next step and lost reason have no attribute of their own to land in.

Verified against docs.attio.com

Each one is preserved on the deal exactly as Zoho had it, rather than pushed into a field that means something else, and the free assessment shows you which of your deal fields this affects before anything runs.

Attio keeps one list of deal stages, not pipelines

Explain moreHide the detail

A Zoho org with more than one pipeline has a stage list per pipeline. An Attio deal has one stage attribute, a single status with one list of options. Two stages that share a name merge onto one, and which pipeline it belonged to is not something Attio can hold afterwards.

Verified against docs.attio.com

Every deal keeps the stage it was in, won or lost or still open, so nothing needs re-marking by hand.

Your leads arrive as people, and the lead vocabulary does not

Explain moreHide the detail

Attio has no lead module and no lead vocabulary. A person is a person, so your leads land where the rest of your contacts are, as records your team can work rather than ones waiting to be converted. Lead status, lead source and rating have no Attio attribute to land in, and a lead's company name with no account record behind it has nothing to point at.

Verified against docs.attio.com

Your leads land where the rest of your people are, as records your team can work rather than ones waiting to be converted.

A note does not keep who wrote it

Explain moreHide the detail

Attio's create-a-note endpoint takes no author, so a note arrives stamped with the workspace member whose connection wrote it. A note that says who wrote it in Zoho will not say so in Attio. The note itself, its title, its text and the date it was written all come across, on the record it belonged to. It is a small loss, and one we would rather you read here than notice later.

Verified against docs.attio.com

The note itself, its title, its text and the date it was written all come across, on the record it belonged to.

Stays where it is

Nobody owns an account in Attio

Explain moreHide the detail

Attio's writeable attributes for a company are its name, domains, description, team, categories, location and social links. There is no owner among them, because Attio models ownership on the deal and leaves the rest to lists and views. Your Zoho owners travel on your deals, and the owner on an account is one of the few things this migration reads and cannot place.

Verified against docs.attio.com

Your owners travel on your deals, and you say who takes the accounts and the people.

The products priced on a deal stay in Zoho CRM

Explain moreHide the detail

Zoho prices product lines on quotes, sales orders, purchase orders and invoices, each with its own line item subform, and a Zoho deal carries none of them.

Verified against zoho.com

Your product catalogue comes across into an Attio products object.

And if it goes wrong

You can undo it in one action. If a migration stops, it resumes where it left off.

Undo the records we wrote

Every write into Attio CRM is recorded, so one action takes the records we wrote back out again, in reverse. If it is not what you expected, restore and retry.

Paused, not lost

A stop, an error or an API limit pauses the run at its last checkpoint rather than killing it. Nothing is lost and nothing is written twice.

Read-only in Zoho CRM

Nothing is ever written back into Zoho CRM. It is the system you are leaving, and we only read it.

A last catch-up before you switch over

After the main load, one action brings across everything that changed in Zoho CRM since, so you can verify with both systems live and then switch over.

What an undo takes back out

In Attio CRM after the migration

The records we wrote
Removed
The history and attachments that came with them
Removed
Except products and price lists, where we brought them across
Left in placeYou may have priced these into your own quotes or reported on them by now. Taking them back out would reach into your work rather than ours.
The custom fields we created to hold it all
Left in place, emptyHidden from your page layouts. We can clear them up separately, on request.
What it costs

One price, one time, set by how many records you move.

From $399

That covers up to 20,000 records. The price steps up with volume and it is for the migration, not a subscription. Nothing recurs.

The free assessment settles the number

It reads Zoho CRM and reports what is actually in it, so your price comes from your real record count rather than a sales call. You see it before you commit to anything.

A 30-day money-back guarantee

Ask for a refund within 30 days of your migration being marked complete. We reverse the migrated data out of Attio CRM and refund you.

See every plan and work out your price.

FAQ

Questions about moving Zoho CRM to Attio CRM

Will my Zoho custom fields come across?

Yes. The free assessment finds them in Zoho, and they are created as attributes on the matching Attio object before a single record is written. You see that mapping before anything runs, and you can drop the fields nobody fills in any more rather than carry them over.

What happens to my leads?

They land as Attio people, where the rest of your contacts are. Attio has no lead module, and a record your team can work is better than one sitting in a module waiting to be converted. Lead status, lead source and rating have no Attio attribute to land in, so those are named on your plan before you commit to anything.

Does my email history come across?

No, and the reason is on Zoho's side rather than Attio's. Zoho holds email as a related list hanging off each record rather than as a module we can read, so reading your email history would mean a separate call for every record in your org. Your notes, calls, events and tasks come across, and this is on your plan before you commit to anything.

What happens to my notes, calls, events and tasks?

Your notes land as Attio notes and your tasks as Attio tasks, both of which Attio has natively. Calls and events land in one activities object we create in your workspace, because Attio ships no record for an interaction at all. Keeping both kinds in one object means your history costs your plan a single slot rather than two.

Why do calls and events need a Pro workspace?

Because landing them means adding an object to your workspace, and Attio allows that only from Pro upwards. It is a choice on your plan rather than a surprise. Leave them out and this migration creates nothing in your workspace at all, and your accounts, contacts, deals, notes, tasks and attachments still come across.

Do my pipelines survive?

The stages do, the pipelines do not. Every stage your Zoho deals sit in is created on Attio's deal stage list before the load runs, so each deal arrives in the stage it was in. Attio keeps one list rather than a stage list per pipeline, so two pipelines that both have a Qualification stage arrive as one, and which pipeline a deal came from is not recoverable afterwards.

What happens to a deal I closed won?

It lands in the stage that meant won, because the stage itself is what carries the meaning in Attio. Attio publishes no separate won or lost flag on a deal, so we do not invent one from a stage name. The closing date is the harder loss and it is on your plan before you pay, since an Attio deal has no close date field.

What about my Zoho custom modules?

Each one becomes an Attio object of its own, with its records and the fields you use on them. That needs a Pro workspace, since Attio allows an object of your own only from Pro upwards, and the free assessment tells you how many objects your migration would add before you commit to anything.

Do I have to build a field map?

No. The mapping is written for this one direction and shown to you before anything runs, so your part is reviewing it rather than assembling it. A Zoho field with no native home in Attio can be brought along as a new attribute instead of being left behind.

Who actually runs the migration?

You create an account and connect Zoho, and the free assessment tells you what is in it and what it costs. Attio is connected next, so we can check it against what your workspace can hold. I run the migration itself and stay reachable while it does. Nothing moves until you ask for it.

Can I keep working in Zoho while this happens?

Yes. Nothing is ever written back into Zoho, we only read it. After the main load, one action brings across everything that changed in Zoho since, so you can verify with both systems live and switch over when you are ready.

What if the result is not what I expected?

Every write into Attio is recorded, so one action takes the records we wrote back out again. You can sort out what was wrong and run it again.

What does it cost?

One price, one time, based on how many records the migration moves. The free assessment counts them in your Zoho and gives you the exact price before you commit to anything. There is no subscription and no card form.

Next step

Create an account, connect Zoho CRM, and get your real record count and your price before you commit to anything. Nothing moves until you ask for it.

Start free assessment