Your custom properties, your history, your relationships. Not only the fields both apps happen to have in common.
Start free assessmentWe run HubSpot CRM to Attio CRM migrations. The assessment is free and comes before any commitment.
HubSpot CRM
Attio CRM
The graph survives. Deals stay attached to the right contacts and companies, activities stay on the record they belong to, and the links between them are rebuilt in Attio CRM rather than left behind.
They are found in HubSpot CRM and created in Attio CRM before a single record is written. Not flattened into a notes field.
Notes, calls and meetings arrive on the record they belong to, with their owners and timestamps intact.
Matched to your Attio CRM users and stages rather than reset to a default.
Where a conversion is genuinely lossy, the original value comes across alongside the converted one, so you can always see what the data was before we touched it.
If Attio CRM has no native place for something you use, we can create one for it rather than drop it.
Every one of these says what you get instead, and the detail behind it carries the vendor's own documentation so you can check the claim yourself. You see how each applies to your data in the free assessment, before you commit to anything.
Calls, emails, meetings, your catalogue and your custom objects need an Attio Pro workspace
Explain moreHide the detailAttio lets a workspace add an object of its own only from Pro upwards. Below that a workspace is companies and people plus one or three of Attio's own, and there is nowhere for a call, an email, a meeting, a product or a HubSpot custom object to be created. Your companies, people, deals, notes, tasks and files need no object at all and land on any plan.
Verified against attio.comWe tell you which of these your migration needs before you commit to anything.
An Attio deal has six fields
Explain moreHide the detailName, stage, owner, value, and the company and people it links to. That is the object, and Attio designed it that way. So a HubSpot deal's close date, description, deal type, original source, next step and closed-lost reason have no attribute of their own to land in.
Verified against docs.attio.comEach one is preserved on the deal exactly as HubSpot had it, rather than pushed into a field that means something else, and the free assessment shows you which of your deal fields this affects before anything runs.
Attio keeps one list of deal stages, not pipelines
Explain moreHide the detailA HubSpot portal with a sales pipeline and a renewals pipeline has two funnels with stages of their own. An Attio deal has one stage attribute, a single status with one list of options. Two stages that share a name merge onto one, and which funnel it belonged to is not something Attio can hold afterwards.
Verified against docs.attio.comEvery deal keeps the stage it was in, won or lost or still open, so nothing needs re-marking by hand.
Lifecycle stage and lead status have no home in Attio
Explain moreHide the detailAttio has no lead vocabulary. A person is a person, and where somebody sits in the funnel is a list or a deal rather than a field on the contact. HubSpot's lifecycle stage, lead status and original source have no attribute of their own to land in.
Verified against docs.attio.comYour deals carry the pipeline position they had, and the free assessment names the fields this affects before anything runs.
A note does not keep who wrote it
Explain moreHide the detailAttio's create-a-note endpoint takes no author, so a note arrives stamped with the workspace member whose connection wrote it. A note that says Priya wrote it in HubSpot will not say so in Attio. The note itself, its title, its text and the date it was written all come across, on the record it belonged to. It is a small loss, and one we would rather you read here than notice later.
Verified against docs.attio.comThe note itself, its title, its text and the date it was written all come across, on the record it belonged to.
Nobody owns a company in Attio
Explain moreHide the detailAttio's writeable attributes for a company are its name, domains, description, team, categories, location and social links. There is no owner among them, because Attio models ownership on the deal and leaves the rest to lists and views. Your HubSpot owners travel on your deals, and the owner on a company is one of the few things this migration reads and cannot place.
Verified against docs.attio.comYour owners travel on your deals, and you say who takes the companies and the people.
Every write into Attio CRM is recorded, so one action takes the records we wrote back out again, in reverse. If it is not what you expected, restore and retry.
A stop, an error or an API limit pauses the run at its last checkpoint rather than killing it. Nothing is lost and nothing is written twice.
Nothing is ever written back into HubSpot CRM. It is the system you are leaving, and we only read it.
After the main load, one action brings across everything that changed in HubSpot CRM since, so you can verify with both systems live and then switch over.
In Attio CRM after the migration
After you undo
That covers up to 20,000 records. The price steps up with volume and it is for the migration, not a subscription. Nothing recurs.
It reads HubSpot CRM and reports what is actually in it, so your price comes from your real record count rather than a sales call. You see it before you commit to anything.
Ask for a refund within 30 days of your migration being marked complete. We reverse the migrated data out of Attio CRM and refund you.
Yes. The free assessment finds them in HubSpot, and they are created as attributes on the matching Attio object before a single record is written. You see that mapping before anything runs, and you can drop the properties nobody fills in any more rather than carry them over.
Your notes land as Attio notes and your tasks as Attio tasks, both of which Attio has natively. Calls, emails and meetings land in one activities object we create in your workspace, because Attio ships no record for an interaction at all. Keeping all three kinds in one object means your history costs your plan a single slot rather than three.
Because landing them means adding an object to your workspace, and Attio allows that only from Pro upwards. It is a choice on your plan rather than a surprise. Leave them out and this migration creates nothing in your workspace at all, and your companies, people, deals, notes, tasks and files still come across.
The stages do, the pipelines do not. Every stage your HubSpot deals sit in is created on Attio's deal stage list before the load runs, so each deal arrives in the stage it was in. Attio keeps one list rather than several funnels, so two pipelines that both have a Qualification stage arrive as one, and which funnel a deal came from is not recoverable afterwards.
It lands in the stage that meant won, because the stage itself is what carries the meaning in Attio. Attio publishes no separate won or lost flag on a deal, so we do not invent one from a stage name. The close date is the harder loss and it is on your plan before you pay, since an Attio deal has no close date field.
Each one becomes an Attio object of its own, with its records and the properties you use on them. That needs a Pro workspace, since Attio allows an object of your own only from Pro upwards, and the free assessment tells you how many objects your migration would add before you commit to anything.
No. The mapping is written for this one direction and shown to you before anything runs, so your part is reviewing it rather than assembling it. A HubSpot property with no native home in Attio can be brought along as a new attribute instead of being left behind.
You create an account and connect HubSpot, and the free assessment tells you what is in it and what it costs. Attio is connected next, so we can check it against what your workspace can hold. I run the migration itself and stay reachable while it does. Nothing moves until you ask for it.
Yes. Nothing is ever written back into HubSpot, we only read it. After the main load, one action brings across everything that changed in HubSpot since, so you can verify with both systems live and switch over when you are ready.
Every write into Attio is recorded, so one action takes the records we wrote back out again. You can sort out what was wrong and run it again.
One price, one time, based on how many records the migration moves. The free assessment counts them in your HubSpot and gives you the exact price before you commit to anything. There is no subscription and no card form.
Next step
Create an account, connect HubSpot CRM, and get your real record count and your price before you commit to anything. Nothing moves until you ask for it.
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