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crm migration
Pipedrive CRMAttio CRM

Move your Pipedrive CRM data into Attio CRM

Your custom fields, your history, your relationships. Not only the fields both apps happen to have in common.

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We run Pipedrive CRM to Attio CRM migrations. The assessment is free and comes before any commitment.

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What moves

See where each object lands in Attio CRM.

Pipedrive CRM

Organizations
Companies
People
People
Deals
Deals
Notes
Attio notes, on the record they belong to
Call and meeting activities
An activities object we create in your workspace one object holding both kinds, so your history costs your plan a single slot
Your other activities
Attio tasks every activity type that is not a call or a meeting, including the ones you added yourself
Files
Attio's file store, on the record they were attached to
Products
A products object we create in your workspace
Pipelines and stages
Built onto the deal stage list your Attio workspace already has every stage your account names is created before a single deal is written
Custom fields
Created as attributes on the object they belong to
Users
Matched to your Attio workspace members by email and you name who inherits the records of anyone with no match
Links between records
Attio's own references between companies, people and deals a deal keeps every person on it rather than the first one
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What comes across

Keep the data that matters to you.

Keep records connected

Keep deals linked to contacts and companies, and activities linked to their records in Attio CRM.

Your custom fields come with you

We find your custom fields in Pipedrive CRM and plan how their values will travel to Attio CRM before migrating their records.

Bring your activity history

Your activity history arrives on the record it belongs to. This page names which types transfer and any limit on them.

Match owners, pipelines and stages

We match them to your Attio CRM users and stages.

Review changes before the run

The plan flags values that change during migration. The original value comes across beside the converted one.

Keep data with no matching field

Where possible, we create a field in Attio CRM for data with no matching field.

A Contacts plan showing standard fields, a custom field, usage percentages and migration switches.
Demo output. Our HubSpot demo uses synthetic records. This Contacts plan shows custom field usage and which fields will migrate. View at full size.

Demo output from our own system. Synthetic records, not customer data.

Limits and changes

Know what changes and what stays behind.

Each row explains a limit and what you can do about it. Open the details for the reason and supporting source.

Needs setup or a plan change

Calls, meetings and your catalogue need an Attio Pro workspace

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Attio lets a workspace add an object of its own only from Pro upwards. Below that a workspace is companies and people plus one or three of Attio's own, and there is nowhere for a call, a meeting or a product to be created. Your organizations, people, deals, notes, tasks and files need no object at all and land on any plan.

Verified against attio.com

We tell you which of these your migration needs before you commit.

Moves with changes

An Attio deal has six fields

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Name, stage, owner, value, and the company and people it links to. That is the object, and Attio designed it that way. So a Pipedrive deal's expected close date, its label, its lost reason and the custom fields you use to qualify it have no attribute of their own to land in.

Verified against docs.attio.com

Each one is preserved on the deal exactly as Pipedrive had it, rather than pushed into a field that means something else, and the free assessment shows you which of your deal fields this affects before anything runs.

Attio keeps one list of deal stages, not pipelines

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A Pipedrive account is built around pipelines, each with its own stages, and most accounts run several. An Attio deal has one stage attribute, a single status with one list of options. Two stages that share a name merge onto one, and which pipeline it came from is not something Attio can hold afterwards. That is the largest single change of shape in this migration.

Verified against docs.attio.com

Every deal keeps the stage it was in, won or lost or still open, so nothing needs re-marking by hand.

Won and lost do not travel as their own fact

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Pipedrive keeps won and lost on the deal itself rather than at the end of the funnel, which is why it survives a migration into most CRMs. An Attio deal publishes six attributes, its name, stage, owner, value and the two records it links to, and no won or lost flag beside them. So the outcome has to travel as the stage it was in.

Verified against docs.attio.com

A deal you marked won lands in your won stage, and we do not read a win off a stage name.

A note does not keep who wrote it

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Attio's create-a-note endpoint takes no author, so a note arrives stamped with the workspace member whose connection wrote it. A note that says Priya wrote it in Pipedrive will not say so in Attio. The note itself, its title, its text and the date it was written all come across, on the record it belonged to. It is a small loss, and one we would rather you read here than notice later.

Verified against docs.attio.com

The note itself, its title, its text and the date it was written all come across, on the record it belonged to.

Stays in the source CRM

Nobody owns an organization in Attio

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Attio's writeable attributes for a company are its name, domains, description, team, categories, location and social links. There is no owner among them, because Attio models ownership on the deal and leaves the rest to lists and views. Your Pipedrive owners travel on your deals, and the owner on an organization is one of the few things this migration reads and cannot place.

Verified against docs.attio.com

Your owners travel on your deals, and you say who takes the organizations and the people.

Stay in control

Paused runs resume. You can undo the migration.

Undo the migration

One action removes the records we wrote to Attio CRM. Review what will remain before you undo and retry.

Paused runs resume

A paused run resumes where it stopped, without losing progress or duplicating records.

Read-only in Pipedrive CRM

We only read Pipedrive CRM. Nothing is written back to it.

Catch up before switching over

Keep working in Pipedrive CRM while you check the results. Then bring across the latest changes before switching over.

What undo removes and what remains

In Attio CRM after the migration

The records we wrote
Removed
The history and attachments that came with them
Removed
Except products and price lists, where we brought them across
Left in placeThese may be used in your quotes or reports, so removing them could affect other work.
The custom fields we created
Left in place, emptyWe can remove these separately on request.
What it costs

One payment, based on the records you move.

From $799

Covers up to 20,000 records. Larger migrations use higher tiers. You pay once per migration, with no recurring charge.

Get your exact price for free

Connect Pipedrive CRM to see your record count and price before you commit.

A 30-day money-back guarantee

Ask for a refund within 30 days of your migration being marked complete. We reverse the migrated data out of Attio CRM and refund you.

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FAQ

Questions about moving Pipedrive CRM to Attio CRM

Will my Pipedrive custom fields come across?

Yes. The free assessment finds them in Pipedrive, and they are created as attributes on the matching Attio object before records are migrated. Review the plan and choose whether to leave unused fields behind.

What happens to my activities?

Your call activities and meetings land in one activities object we create in your workspace, because Attio ships no record for an interaction at all. Every other activity type, including the ones you added yourself, lands as an Attio task. Your notes land as Attio notes, which Attio has natively.

Why do calls and meetings need a Pro workspace?

Because landing them means adding an object to your workspace, and Attio allows that only from Pro upwards. It is a choice on your plan rather than a surprise. Leave them out and this migration creates nothing in your workspace at all, and your organizations, people, deals, notes, tasks and files still come across.

Do my pipelines survive?

The stages do, the pipelines do not, and this is the biggest change of shape in the migration. Every stage your deals sit in is created on Attio's deal stage list before the load runs, so each deal arrives in the stage it was in. Attio keeps one list rather than a stage set per pipeline, so two pipelines that both have a Qualification stage arrive as one.

What happens to a deal I marked won?

It lands in the stage that meant won. Pipedrive keeps won and lost on the deal itself, and Attio has no equivalent flag, so the outcome travels as the stage rather than as its own fact. We do not read a win off a stage name, and the free assessment shows you how your stages will land before anything runs.

Does my email history come across?

No, and the reason is on Pipedrive's side. Pipedrive keeps email in each user's own synced mailbox and that inbox stays private to that user whatever the permissions in the account, so there is no company-wide email history for us to read. Your calls, meetings, tasks and notes come across.

What about the products priced on my deals?

Your product catalogue comes across into an Attio products object. The line items priced on each Pipedrive deal do not yet, and that one is our limit rather than Attio's, so it is on your plan before you pay rather than a surprise after the run.

Do I have to build a field map?

No. We work out what each value becomes, so nobody builds a field map. You review the plan before the migration runs. A Pipedrive field with no native home in Attio can be brought along as a new attribute instead of being left behind.

Who actually runs the migration?

We run the migration and stay reachable. Connect Pipedrive for the free assessment and price, then Attio to complete the plan. Nothing moves until you ask.

Can I keep working in Pipedrive while this happens?

Yes. We only read Pipedrive and never write back to it. Keep working while you check the results, then bring across the latest changes before switching over.

What if the result is not what I expected?

You can undo the migration, correct the issue and run again. Created fields, shared catalogue data and any other items listed as retained stay in place.

What does it cost?

One payment, based on the records that move. The free assessment of Pipedrive gives you the exact count and price before you commit. Payment is by invoice, with no subscription.

Next step

Create an account and connect Pipedrive CRM for your free assessment. See your record count and price before you commit. Nothing moves until you ask.

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