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crm migration
Attio CRMZoho CRM

Move your Attio CRM data into Zoho CRM

Your own attributes, your notes, your relationships. Not only the fields both apps happen to have in common.

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We run Attio CRM to Zoho CRM migrations. The assessment is free and comes before any commitment.

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What moves

See where each object lands in Zoho CRM.

Attio CRM

Companies
Accounts
People
Contacts
Deals
Deals
Notes
Notes, on the record they were attached to an Attio note has one parent, so nothing has to be chosen between
Tasks
Tasks
Files
Attachments on their related records
Deal stages
Matched to the stages your Zoho org already has by what each stage meant, so a won deal lands in your own won stage
The objects you added to your workspace
Zoho custom modules, one for each
The attributes you added
Created as custom fields on the module they belong to
Workspace members
Matched to your Zoho users by email and you name who inherits the records of anyone with no match
References between records
Zoho lookup fields on the record that holds the link
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What comes across

Keep the data that matters to you.

Keep records connected

Keep deals linked to contacts and companies, and activities linked to their records in Zoho CRM.

Your custom fields come with you

We find your custom fields in Attio CRM and plan how their values will travel to Zoho CRM before migrating their records.

Bring your activity history

Your activity history arrives on the record it belongs to. This page names which types transfer and any limit on them.

Match owners, pipelines and stages

We match them to your Zoho CRM users and stages.

Review changes before the run

The plan flags values that change during migration. The original value comes across beside the converted one.

Keep data with no matching field

Where possible, we create a field in Zoho CRM for data with no matching field.

A Contacts plan showing standard fields, a custom field, usage percentages and migration switches.
Demo output. Our HubSpot demo uses synthetic records. This Contacts plan shows custom field usage and which fields will migrate. View at full size.

Demo output from our own system. Synthetic records, not customer data.

Limits and changes

Know what changes and what stays behind.

Each row explains a limit and what you can do about it. Open the details for the reason and supporting source.

Needs setup or a plan change

Custom fields per module are capped by your Zoho CRM edition

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Zoho caps how many custom fields a module will hold, and the cap moves with your edition. An Attio workspace that has grown a lot of attributes of its own can exceed it.

Verified against zoho.com

We count yours in the free assessment and show you the number against your edition's limit, so you can decide what to bring rather than find out during the run.

A link between two records is a lookup field, and Zoho CRM caps those too

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Zoho holds a relationship as a lookup field on the record that carries it, and an edition allows only so many per module. Your Attio references between companies, people and deals each need one.

Verified against zoho.com

The free assessment counts the lookups your migration would need alongside your custom fields, because they draw on the same allowance.

Moves with changes

A migrated note is dated the day it lands

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Zoho stamps a note with the moment it was created and accepts no date on the way in, so a note you wrote in Attio two years ago arrives dated today. The text, the title and the record it belongs to all come across. Attio does accept a date on a note, which is why this is Zoho's limit rather than a shortcoming on the way out.

Verified against zoho.com

The text, the title and the record it belongs to all come across.

Every deal value arrives in one currency

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Attio fixes a currency on the attribute rather than on the record, and its own reference says the code is shared among all values of that attribute and cannot be overridden for one record. So every deal value arrives in that one currency. If you traded in more than one, that is a thing to put right in Zoho CRM afterwards rather than something this migration can recover.

Verified against docs.attio.com

Every figure comes across intact. If you traded in more than one currency, the code is the thing to put right afterwards.

Stays in the source CRM

Attio CRM has no call, email or meeting to hand over

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Attio has no record for a call, an email or a meeting. What it keeps instead is a handful of interaction attributes on a person or a company, first and last email, and first, last and next calendar event. Those are timestamps the Attio system maintains and nothing can write, which is a different thing from a history of who spoke to whom. So there is nothing to hand over, and Zoho CRM's calls, emails and meetings will be empty of anything from before the migration.

Verified against docs.attio.com

Your notes, your tasks and the files attached to your records are the history that does come with you.

Nobody owned your companies

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Attio's writeable attributes for a company carry no owner. Ownership lives on the deal in Attio. So Zoho CRM's owner field on those records has nothing in your workspace to read, and you decide who inherits them rather than us guessing.

Verified against docs.attio.com

You name who inherits them rather than us guessing, and every other field on those records comes across.

Stay in control

Paused runs resume. You can undo the migration.

Undo the migration

One action removes the records we wrote to Zoho CRM. Review what will remain before you undo and retry.

Paused runs resume

A paused run resumes where it stopped, without losing progress or duplicating records.

Read-only in Attio CRM

We only read Attio CRM. Nothing is written back to it.

Catch up before switching over

Keep working in Attio CRM while you check the results. Then bring across the latest changes before switching over.

What undo removes and what remains

In Zoho CRM after the migration

The records we wrote
Removed
The history and attachments that came with them
Removed
Except products and price lists, where we brought them across
Left in placeThese may be used in your quotes or reports, so removing them could affect other work.
The custom fields we created
Left in place, emptyWe can remove these separately on request.
What it costs

One payment, based on the records you move.

From $799

Covers up to 20,000 records. Larger migrations use higher tiers. You pay once per migration, with no recurring charge.

Get your exact price for free

Connect Attio CRM to see your record count and price before you commit.

A 30-day money-back guarantee

Ask for a refund within 30 days of your migration being marked complete. We reverse the migrated data out of Zoho CRM and refund you.

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FAQ

Questions about moving Attio CRM to Zoho CRM

What happens to my call and meeting history?

There is none to move, and the reason is Attio's shape rather than ours. Attio has no record for a call, an email or a meeting. What it keeps instead is a handful of interaction timestamps on a person or a company, first and last email and first, last and next calendar event, which the Attio system maintains and nothing can write. So there is nothing to hand over one at a time. Zoho has calls and events, and they will be empty of your Attio history. Your notes and tasks come across in full.

What about the files attached to my records?

Your files arrive as attachments on their related records in Zoho. If a related record does not migrate, its files stay in Attio. We report any files we could not attach.

Will the attributes I added in Attio come across?

Yes. The free assessment finds them in your workspace, and they are created as custom fields on the matching Zoho module before records are migrated. You see that on your plan before anything runs, and you can drop the attributes nobody fills in any more rather than carry them over.

What about the objects I added to my workspace?

Each one becomes a Zoho custom module, with its records and the attributes you use on them. The free assessment counts them against your edition's limits before you commit.

What happens to my deal stages?

Your deals are routed onto the stages your Zoho org already has rather than into new ones we create, matched by what each stage meant. Attio keeps one ordered list, so there is one set of stages to place rather than several pipelines. A stage with nowhere to go is named before the run rather than discovered during it.

Who owns my accounts and contacts afterwards?

Attio models ownership on the deal and has no owner on a company or a person, so there is nothing in your workspace to fill Zoho's owner field on those records. Your deal owners come across and are matched to your Zoho users by email. On accounts and contacts you name who they should belong to, rather than us inventing an answer.

What about products and the value on my deals?

An Attio deal carries a single value rather than priced lines, and Attio ships no catalogue object, so there is no product list and there are no line items to bring. The value on each deal comes across. One thing worth knowing is that an Attio workspace holds one currency per attribute rather than one per record, so every deal arrives in that same currency.

Do I have to build a field map?

No. We work out what each value becomes, so nobody builds a field map. You review the plan before the migration runs. An Attio attribute with no native home in Zoho can be brought along as a new field instead of being left behind.

Who actually runs the migration?

We run the migration and stay reachable. Connect Attio for the free assessment and price, then Zoho to complete the plan. Nothing moves until you ask.

Can I keep working in Attio while this happens?

Yes. We only read Attio and never write back to it. Keep working while you check the results, then bring across the latest changes before switching over.

What if the result is not what I expected?

You can undo the migration, correct the issue and run again. Created fields, shared catalogue data and any other items listed as retained stay in place.

What does it cost?

One payment, based on the records that move. The free assessment of Attio gives you the exact count and price before you commit. Payment is by invoice, with no subscription.

Next step

Create an account and connect Attio CRM for your free assessment. See your record count and price before you commit. Nothing moves until you ask.

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